About.About Us Pages Are Not the Only Way to Build a Solid Online Brand
Have you ever spent some time reading the About Us section of a web site? If you have you probably noticed how often this section is ignored by companies as a whole. It is one of those things that can really leave a bad impression, so it is important to get it right. What a great About Us page can do is help make a great first impression, so it's worth spending some time working on this important element of your web site. The trouble with most About Us pages is that they are an afterthought, an unneeded link buried somewhere deep in a web site that usually leads only to some hastily written dry, vague paragraphs about some company. What a great About Us page should be is a strong, engaging sales page, one which focuses on the key selling points of the company and its products or services, creating a powerful impression on interested potential customers. It should also be very SEO friendly - one that is well written, uses appropriate SEO terms and doesn't try to fool search engines into thinking it is something else. A great tip here is to keep your About Us page very SEO focused - don't talk about how much you own a dog, talk about how great owning a dog is. Don't talk about what the dog does for you, talk about what your dog does for your family. Another issue that can crop up is that the About Us page may well end up being one of the main reasons people click off of your web site without even visiting any of the pages on your site. This is something that all businesses should be wary about, as even the slightest chance that a visitor may not be able to find what they are looking for can mean lost sales and frustrated customers. It is therefore important that your About Us page includes lots of relevant keywords. Don't use the keyword "website" in the About Us link - use instead the more natural sounding variations such as "website", "home", "logo", "product", "site", etc |
Established in 1976Edit this text and tell your site visitors who you are. To edit, simply click directly on the text and add your own words. Use this text to go into more detail about your company. Make sure to include information about how your company came to be.
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Our GoalEdit this text and tell your site visitors who you are. To edit, simply click directly on the text and add your own words. Use this text to go into more detail about your company. Make sure to include information about how your company came to be.
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Our Team
Phil Sanders
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Becca Crawford
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Sam Williams
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We're Here for You 24/7Edit this text and tell your site visitors who you are. To edit, simply click directly on the text and add your own words. Use this text to go into more detail about your company. Make sure to include information about how your company came to be.
Make sure to include information about how your company came to be. A strong “About” page helps establish credibility and professionalism and lets the visitor know more about you. |